Detalles MARC
| 000 -LEADER |
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| fixed length control field |
01466nam a2200289Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BO-CjUAPB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250506140405.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250505t1989||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
8475092268 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788475092263 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
Bo-CjUAPB |
| Language of cataloging |
spa |
| Transcribing agency |
Bo-CjUAPB |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
s-bo--- |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
302.2 | |
| Item number |
R288 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Reardon Kathleen K. |
| Relator term |
Autor |
| 245 #0 - TITLE STATEMENT |
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| Title |
La persuasión en la comunicación: |
| Remainder of title |
Teoría y Contexto / |
| Statement of responsibility, etc. |
Kathleen K. Reardon |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Primera Edicion. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Buenos Aires, Argentina: |
| Name of producer, publisher, distributor, manufacturer |
Editorial Paidos; |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
293 Paginas ; |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Este libro ofrece un análisis profundo de la persuasión como proceso clave en la comunicación, explorando sus fundamentos teóricos y aplicaciones en diversos contextos. Kathleen K. Reardon aborda estrategias persuasivas utilizadas en la publicidad, las relaciones interpersonales y los discursos públicos, destacando cómo influyen en la toma de decisiones y la formación de opiniones. La obra combina teoría y ejemplos prácticos para proporcionar una comprensión integral de este fenómeno. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Estrategias comunicativas |
| Source of heading or term |
ARMAC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Influencia en la toma de decisiones |
| Source of heading or term |
ARMAC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Técnicas de persuasión |
| Source of heading or term |
ARMAC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Teoría de la comunicación |
| Source of heading or term |
ARMAC |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Link text |
Descargar |
| Uniform Resource Identifier |
<a href="https://www.academia.edu/5698565/La_persuasi%C3%B3n_en_la_comunicaci%C3%B3n_de_Katleen_Reardon">https://www.academia.edu/5698565/La_persuasi%C3%B3n_en_la_comunicaci%C3%B3n_de_Katleen_Reardon</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Libros |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
