Detalles MARC
| 000 -LEADER |
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| fixed length control field |
01491nam a2200289Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BO-CjUAPB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250606074945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250522t2005||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9706863664 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789706863669 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
Bo-CjUAPB |
| Language of cataloging |
spa |
| Transcribing agency |
Bo-CjUAPB |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
s-bo--- |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.83 | |
| Item number |
M134 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
McDaniel Carl y Gates Roger |
| Relator term |
Autor |
| 245 #0 - TITLE STATEMENT |
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| Title |
Investigación de Mercados |
| Remainder of title |
/ |
| Statement of responsibility, etc. |
Carl McDaniel y Roger Gates |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Sexta edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Mexido D.F: |
| Name of producer, publisher, distributor, manufacturer |
Editorial Thomson |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
735 paginas |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"Investigación de Mercados" es un texto fundamental que proporciona una visión integral sobre los métodos y técnicas utilizadas en la investigación de mercados. Carl McDaniel y Roger Gates abordan temas esenciales como la planificación de la investigación, el diseño de encuestas, la recolección y análisis de datos, así como la interpretación de resultados para la toma de decisiones empresariales. El libro incluye ejemplos prácticos y estudios de caso que ilustran cómo aplicar estos conceptos en situaciones reales, lo que lo convierte en un recurso valioso tanto para estudiantes como para profesionales del marketing y la gestión empresarial. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Administración de Empresas |
| Source of heading or term |
ARMARC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comportamiento del consumidor |
| Source of heading or term |
ARMARC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Investigación de mercados |
| Source of heading or term |
ARMARC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Source of heading or term |
ARMARC |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Link text |
Descargar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Libros |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
