Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01411nam a2200277Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BO-CjUAPB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250514093539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250505t2024||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789587926200 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Bo-CjUAPB |
| Language of cataloging |
spa |
| Transcribing agency |
Bo-CjUAPB |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
s-bo--- |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 | |
| Item number |
M843 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moreno Rosa |
| Relator term |
Autor |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Gestión de la Publicidad y de la Comunicación Corporativa |
| Remainder of title |
/ |
| Statement of responsibility, etc. |
Rosa Moreno |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera Edicion. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Bogota, Colombia: |
| Name of producer, publisher, distributor, manufacturer |
Editorial Ra-Ma |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
256 Paginas ; |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Ofrece una guía integral sobre cómo gestionar eficazmente la publicidad y la comunicación corporativa en un mundo competitivo. Este libro aborda estrategias clave para desarrollar campañas publicitarias exitosas, gestionar la imagen de marca y construir relaciones sólidas con las audiencias. Con ejemplos prácticos y estudios de caso, la autora destaca la importancia de la planificación estratégica, la creatividad y la medición de resultados para alcanzar los objetivos de comunicación corporativa. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comunicación corporativa |
| Source of heading or term |
ARMAC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Gestión de marca |
| Source of heading or term |
ARMAC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Publicidad estratégica |
| Source of heading or term |
ARMAC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relaciones públicas |
| Source of heading or term |
ARMAC |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Descargar |
| Uniform Resource Identifier |
<a href="https://api.pageplace.de/preview/DT0400.9789587926217_A48243908/preview-9789587926217_A48243908.pdf">https://api.pageplace.de/preview/DT0400.9789587926217_A48243908/preview-9789587926217_A48243908.pdf</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
