Detalles MARC
| 000 -LEADER |
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| fixed length control field |
01515nam a2200289Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BO-CjUAPB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250514092632.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250505t1995||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9505373333 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789505373338 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Bo-CjUAPB |
| Language of cataloging |
spa |
| Transcribing agency |
Bo-CjUAPB |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
s-bo--- |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.2 | |
| Item number |
I291 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Illescas Washington Dante |
| Relator term |
Autor |
| 245 #0 - TITLE STATEMENT |
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| Title |
Cómo planear las relaciones públicas |
| Remainder of title |
/ |
| Statement of responsibility, etc. |
Washington Dante Illescas |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera Edicion. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Buenos Aires, Argentina: |
| Name of producer, publisher, distributor, manufacturer |
Editorial Macchi |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
220 Paginas; |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Este libro es una guía práctica para la planificación estratégica de las relaciones públicas en organizaciones públicas y privadas. Washington Dante Illescas expone los fundamentos teóricos de la disciplina y los combina con herramientas operativas para diseñar campañas efectivas, establecer vínculos con los públicos clave y gestionar la imagen institucional. La obra incluye modelos de planificación, análisis de casos reales y recomendaciones para enfrentar crisis comunicacionales, siendo un recurso esencial para estudiantes y profesionales de comunicación organizacional y relaciones públicas. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Comunicación estratégica |
| Source of heading or term |
ARMARC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Imagen institucional |
| Source of heading or term |
ARMARC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Planificación comunicacional |
| Source of heading or term |
ARMARC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relaciones públicas |
| Source of heading or term |
ARMARC |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Descargar |
| Uniform Resource Identifier |
<a href="https://www.uma.es/media/files/libropr_1.pdf">https://www.uma.es/media/files/libropr_1.pdf</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
