Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01448nam a2200277Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BO-CjUAPB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250514085924.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250505t2015||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788496657427 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Bo-CjUAPB |
| Language of cataloging |
spa |
| Transcribing agency |
Bo-CjUAPB |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
s-bo--- |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 | |
| Item number |
G984 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gutiérrez Pedro Pablo y Martín José Luis |
| Relator term |
Autor |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Manual de la Comunicación Publicitaria |
| Remainder of title |
/ |
| Statement of responsibility, etc. |
Pedro Pablo Gutiérrez y José Luis Martín |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Segunda Edicion. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Barcelona, España: |
| Name of producer, publisher, distributor, manufacturer |
Editorial Campgrafic |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
249 Paginas ; |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Este manual constituye una referencia esencial para comprender y aplicar los fundamentos de la comunicación publicitaria. Pedro Pablo Gutiérrez y José Luis Martín analizan desde los conceptos básicos hasta las técnicas más avanzadas en publicidad, abarcando la planificación de campañas, el desarrollo creativo y el impacto en los consumidores. El texto combina teoría y práctica, con ejemplos relevantes del sector, para ofrecer una herramienta útil a estudiantes y profesionales de la publicidad. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comunicación efectiva |
| Source of heading or term |
ARMAC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Creatividad publicitaria |
| Source of heading or term |
ARMAC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Estrategias publicitarias |
| Source of heading or term |
ARMAC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Psicología del consumidor |
| Source of heading or term |
ARMAC |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Descargar |
| Uniform Resource Identifier |
<a href="https://javierpanzano.com/wp-content/uploads/2008/09/manual-de-campaaa.pdf">https://javierpanzano.com/wp-content/uploads/2008/09/manual-de-campaaa.pdf</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
