Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01470nam a2200277Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BO-CjUAPB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250514083830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250505t2010||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788492650309 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Bo-CjUAPB |
| Language of cataloging |
spa |
| Transcribing agency |
Bo-CjUAPB |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
s-bo--- |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 | |
| Item number |
V144 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Valderrey Sanz Pablo |
| Relator term |
Autor |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Investigación comercial: |
| Remainder of title |
Metodos y aplicaciones / |
| Statement of responsibility, etc. |
Pablo Valderrey Sanz |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera Edicion. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Madrid, España: |
| Name of producer, publisher, distributor, manufacturer |
Editorial Starbook |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
172 Paginas; |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Investigación comercial, de Pablo Valderrey Sanz, ofrece una guía integral sobre los métodos y técnicas utilizados para recopilar, analizar e interpretar información relevante en el ámbito del marketing y la toma de decisiones empresariales. El autor aborda tanto enfoques cuantitativos como cualitativos, incluyendo estudios de mercado, encuestas, muestreo y análisis estadístico. Esta obra es una herramienta clave para estudiantes, investigadores y profesionales que buscan comprender mejor el comportamiento del consumidor y optimizar estrategias comerciales. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Análisis del consumidor |
| Source of heading or term |
ARMAC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Investigación de mercados |
| Source of heading or term |
ARMAC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing comercial |
| Source of heading or term |
ARMAC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Métodos cuantitativos y cualitativos |
| Source of heading or term |
ARMAC |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Descargar |
| Uniform Resource Identifier |
<a href="https://martingarciap.weebly.com/uploads/5/1/0/9/51099743/ic_t2.pdf">https://martingarciap.weebly.com/uploads/5/1/0/9/51099743/ic_t2.pdf</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
